Endorsements
What Industry Leaders Say
“Having worked closely with Fernando de Allende, I have seen firsthand his ability to connect strategy, execution, and market insight across complex global environments. Fernando brings a rare combination of deep understanding of enterprise software, go-to-market strategy, and cross-border business development.
GapNexus addresses one of the most persistent challenges for B2B software companies: expanding into new markets without unnecessary risk or long time-to-market. Their model is pragmatic, innovative, and clearly informed by real-world experience scaling technology businesses across regions.
With GapNexus, Fernando and his team have built a compelling platform that enables software companies to enter Latin America with confidence, speed, and strategic clarity. I believe GapNexus will become a valuable partner for B2B software firms seeking sustainable international growth.”
Raúl Vejar
Strategic Advisor to Multiple Software Companies and Former SAP Chief Strategy Officer
“As former global vice president for SAP Business One, responsible for all regions, I had the privilege of overseeing one of SAP’s strongest success stories: the Latin American channel organization under the leadership of Mark Ortiz and a truly exceptional regional team. The growth, professionalism, and operational discipline they delivered during those years were unprecedented – and widely recognized across SAP’s global ecosystem.
I have had the opportunity to work with Mark on several occasions, and the same qualities always stand out: integrity, deep market insight, operational excellence, and an ability to build partner ecosystems that perform. It is inspiring to see him, together with Fernando de Allende and Sergio Herrera, bring that experience together again through GapNexus.
Having reviewed the GapNexus model – a focused, performance-driven approach to accelerating market entry, partner management, and channel execution across Latin America – I can say with confidence that this team represents one of the strongest combinations of regional expertise and global-class governance in the market. For any technology company seeking a trusted partner to scale sustainably in Latin America, I can strongly recommend GapNexus as a strategic ally.”
—Niels Stenfeldt, CEO (9altitudes), former CEO (inriver, Stibo Systems), former Global VP SAP
“I have had the great pleasure of working alongside Mark at Stibo Systems. Mark stands out as a dynamic commercial leader with deep expertise in Master Data Management (MDM), Product Information Management (PIM), and the development of high-performing sales channels.
During our time together, Mark consistently demonstrated an exceptional ability to scale MDM and PIM solutions across diverse markets, driving digital transformation and measurable business impact. Mark’s strategic approach to channel development—building and empowering both direct and indirect sales networks—was instrumental in expanding our reach and accelerating adoption in complex environments.
A natural networker, Mark seamlessly connects with stakeholders at all levels, forging strong partnerships and fostering collaboration across teams and regions. Mark’s pragmatic, results-driven mindset, combined with a passion for data as a catalyst for growth, enabled our organization to unlock new opportunities and deliver sustained value to clients.
On a personal level, Mark is straightforward, open, and constructive in every interaction. Mark’s integrity and commitment to long-term success make Mark a trusted colleague and an invaluable asset to any venture focused on MDM, PIM, and channel excellence.”
Anders Højte, Chief Operating Officer at Precision Technic Defense Group and former Chief of Staff at Stibo Systems.
“The GapNexus leadership team brings a level of clarity, discipline, and operational focus that is hard to match—qualities I first observed during their time driving results across the Americas and LATAM regions. What stands out today is how the team has expanded those strengths into a broader and more powerful capability.
GapNexus is built on a team that blends deep regional experience, proven partner ecosystem leadership, and a shared understanding of how to create momentum in markets where many global vendors struggle. Their ability to bridge the gap between global software companies and the realities of the Latin American market is rooted in decades of operational, commercial, and channel expertise across the founding team.
What they have created with the GapNexus model is, in my view, a game changer for unlocking growth in LATAM. It is structured, pragmatic, and purpose-built for execution—combining market insight, channel development, and on-the-ground operational rigor in a way few organizations can match.
If you are looking for a team that can align strategy with execution and deliver measurable results in complex markets, GapNexus brings one of the strongest combinations of regional expertise and operational discipline I have seen.”
Thomas Sonderby, CEO Act-3D-Lumion, former CCO at Stibo Systems, former Global Director, Ecosystems and Channels at SAP
As former global vice president for SAP Business One, responsible for global solution expert organisation, I had the pleasure to work with Sergio Herrera and Mark Ortiz. They have a long history of supporting and guiding organisations in their go-to-market with technologies in Latin America and do this with a lot of thoroughness, passion, and practical approaches for actual results. I am sure GapNexus can provide great value to organisations seeking to expand their businesses in Latin America.