About GapNexus

GapNexus accelerates how global enterprise software companies enter and win in Latin America. We build high-performing partner ecosystems, unlock channel revenue, and execute go-to-market strategies that deliver fast, measurable growth. Acting as an extension of your global team, we turn regional complexity into competitive advantage—helping you land, expand, and scale with confidence.

Our Mission:

Connecting global software innovators with Latin America’s high-growth markets through powerful partnerships, smart execution, and sustained performance.

Our Edge:

Deep regional expertise. Proven channel strategies. Real, measurable results.

If you’re ready to move faster, sell smarter, and build a more profitable and durable presence in Latin America, GapNexus is your growth engine.

Executive Leadership

Mark Ortiz

Co-Founder & Chief Growth Officer

Mark Ortiz is the Co-Founder and Chief Growth Officer of GapNexus, where he leads growth strategy, partner ecosystem expansion, and high-impact client engagements across Latin America and the Caribbean. He works with global SaaS and enterprise technology companies to accelerate market entry, unlock channel performance, and build scalable revenue engines in one of the world’s fastest-growing regions.

With over 20 years of experience transforming enterprise software, hardware, and distribution businesses, Mark has built and led high-performing sales and channel organizations across the Americas. He began his career in ERP consulting before helping scale Exactus Software (now Softland) throughout Latin America through a direct-and-partner-led model that enabled predictable, repeatable growth.

SAP later recruited Mark to design its indirect channel strategy, where he helped drive more than 1,000 SME wins annually across 15 countries and contributed to the region’s 84% indirect-revenue model, one of the strongest channel ecosystems in the industry.

He continued delivering standout growth in leadership roles at Epson, Esko (Danaher), Stibo Systems, and inriver, achieving significant gains in ARR, profitability, partner alignment, and customer retention.

At GapNexus, Mark blends regional expertise and deep partner networks to help technology vendors turn market opportunity into sustained, measurable growth.

Fernando De Allende

Co-Founder & Chief Strategy Officer

Fernando De Allende is a visionary business leader and entrepreneur with over 20 years of experience driving digital transformation, market expansion, and technology adoption across the Americas. He has successfully built and scaled high-performing indirect channels and led the introduction of innovative business models that have enabled global technology companies to accelerate growth in new markets.

Throughout his career, Fernando has spearheaded the launch and adoption of enterprise software, collaboration platforms, and fintech solutions, generating multimillion-dollar revenue through partner-driven ecosystems and strategic alliances. His expertise spans digital business networks, supply chain transformation, and financial technology, with a proven ability to translate emerging technologies into measurable business outcomes.

Fluent in English, Spanish, and Portuguese, Fernando holds a Master’s degree in Industrial Engineering and has completed executive education at The Wharton School.

Sergio Herrera

Co-Founder & Chief Partner Officer

Entrepreneurial and results-driven executive with 20+ years of leadership experience across Latin America. Demonstrated success in driving revenue growth through direct and indirect sales, developing high-impact channel strategies, and executing operational and marketing initiatives that deliver measurable business outcomes. Recognized for a decisive leadership style, strategic vision, and the ability to build and guide multidisciplinary teams in dynamic and competitive markets.

Sergio leads the company’s partner strategy, ensuring the partner ecosystem is fully enabled to represent, sell, and deliver the organization’s solutions effectively. He oversees the design and implementation of partner onboarding, training, and enablement programs that strengthen partner readiness and long-term performance. Through close collaboration and trusted relationship management, he drives ecosystem growth that extends market reach and amplifies business impact.

Committed to a modern and inclusive leadership approach, Sergio focuses on aligning the collective expertise of colleagues, clients, and partners to achieve shared strategic objectives and accelerate transformation across the organization.